Zone d'identification |
| Cote: | PP 1060/T0-28 |
| Titre: | A. R. Andreasen. "Marketing social change : changing behavior to promote health, social development and the environment", San Francisco, CA: Jossey-Bass Publishers, XX, 348 p. |
| Dates: | 1995 |
| Période de création: | 01/01/1995 - 31/12/1995 |
| Niveau: | Pièce |
| Importance matérielle: | 1 volume imprimé |
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Zone du contenu et de la structure |
| Contenu: | Marketing social change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. [Editeur] |
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Zone des conditions d'accès et d'utilisation |
| Règles d'accès: | Libre. |
| Langue: | 422/11-14 |
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Zone des notes |
| Notes: | The Jossey-Bass nonprofit sector series |
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URL vers cette unité de description |
| URL: | https://davel.vd.ch/detail.aspx?ID=1276792 |
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Réseaux sociaux |
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