Zone d'identification |
| Cote: | PP 1060/R6-163 |
| Titre: | E. Maibach and R. L. Parrott. "Designing health messages : approaches from communication theory and public health practice", London [etc.]: Sage, XIII, 304 p. |
| Dates: | 1995 |
| Période de création: | 01/01/1995 - 31/12/1995 |
| Niveau: | Pièce |
| Importance matérielle: | 1 volume imprimé |
|
Zone du contenu et de la structure |
| Contenu: | The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. |
|
Zone des conditions d'accès et d'utilisation |
| Règles d'accès: | Libre. |
| Langue: | 422/11-14 |
|
| |
URL vers cette unité de description |
| URL: | https://davel.vd.ch/detail.aspx?ID=1276663 |
| |
Réseaux sociaux |
| Partager | |
| |